2007-2008 Workshop Season

The purpose of A&BC workshops is to provide participants with practical tools for increasing organizational performance, growth and stability. This year A&BC will provide a serious focus on fundraising for all levels of experience. Entry level and emerging, established and experienced, A&BC will have something for your organization.

Marketing Workshops

The Arts & Business Council of Greater Phoenix is one of fourteen cities nationwide to participate in the National Arts Marketing Project (NAMP), an innovative program sponsored by American Express, to help arts groups develop new audiences and increase marketing skills. The Workshop program and training is open to ALL nonprofit organizations.

Attracting new audiences, new clients and new patrons through creative marketing is critical to the vitality of the entire nonprofit sector. NAMP workshops are comprehensive and varied and are designed particularly for executive directors, managers, marketing professionals and working boards.

View NAMP Workshop Schedule

Registration Form

Thanks to AT&T, arts organizations will be able to use a new web site, http://www.artsmarketing.org to apply what they've learned, interface with other arts staff throughout the country and gain additional resources in the development of marketing plans.

NAMP Certification

The National Arts Marketing Project (NAMP), sponsored by American Express, is pleased to announce that it will award certificates to participants completing six (6) marketing workshops.

The NAMP Certificate of Completion in Basic Arts Marketing recognizes arts managers in small and mid-sized organizations who have completed the training needed to effectively market their organization and develop new audiences.

Requirements

A minimum of six (6) Marketing Workshops for a total of 21 hours over three consecutive years, to include:

Basic Marketing: Marketing Plan

Basic Marketing: Marketing Research

Basic Marketing: Branding

Three (3) additional NAMP workshops or the individual’s choice.

The 2007-2008 A&BC Workshop Steering Committee

Dan Cortez, Arts & Business Council
Kristi Hall, Scottsdale Area Chamber
Renee Lopata, CAE, Tempe Chamber
Lea Benson, CGSI Business Consulting
Charles Jensen, Piper Center for Creative Writing
Nathalie Potvin, Republic Direct
Nancy Sagar, Moderandi Inc.
Patrick Howley, The Howley Group
Rebecca Ludemann, Interfaith Community Care
Harold McKisson, Peoria Historical Society
Dwight Walth, Phoenix Office of Arts & Culture

Management Workshops

Nonprofit Management Workshops will address key issues such as fundraising, board recruitment, development, and training.

Questions

Questions about workshops, registration and fees should be directed to Jeanette Thomas at (602) 234-4711 or click here to email.